• Apparel
  • Children
  • Electronics
  • Gift Cards
  • Homeworks
  • Kitchen
  • Outdoors
  • Sports
  • Gaming
  • Gaiam's founder, Jirka Rysavy, traveled to the United States with a vision of starting a business offering products for the consumer interested in natural health and ecological sustainability. With very little money in his pocket, Rysavy left Czechoslovakia in 1984 and never returned. He chose to live in Boulder, Colorado, a community known for being socially progressive. Jirka Rysavy founded Gaiam, Inc. and designed prodcuts aimed at ecological sustainability, holistic well being, and personal growth.

    The product line includes energy-efficient light bulbs, solar panels. gardening products, alternative healthcare and fitness products, apparel, and household products. Proprietary products include a line of organic cotton clothing and bedding, under the Gaiam Organix brand, and health and fitness videos, produced by its subsidiary, Living Arts, Inc. Gaiam markets through mail-order catalog, its web site, through wholesale distribution to 17,000 mainstream retail outlets, including Borders, Target, and Discovery Channel Stores, and through retail boutiques within larger stores such as Whole Food Markets. Gaiam also provides consulting services to businesses interested in reducing their negative impact on the environment. Gaiam takes its name from 'Gaia,' the ancient Greek goddess of the earth who represented the idea of the earth as a living system, and from 'I am,' evoking a sense of human interconnectedness with the earth.