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  • Oscar de la Renta launched his first women's perfume, Oscar, in 1977, which was to become a bestseller in over 70 countries. His first men's cologne Pour Lui was introduced in 1980 but it was not until 1999 that the counterpart to his popular perfume, Oscar for Men, was launched. Other popular de la Renta women's perfume include Esprit d'Oscar, Intrusion, Oscar Gold and Bella Blanca.